Hi, I’m Lorelei, a brand marketer, storyteller, and lifelong reader who believes the best ideas come from genuine curiosity. I’ve spent my career building and leading creative teams for brands like The Outset, Prose, and Birchbox, helping them grow communities, launch products, and tell stories people actually want to engage with.

Whether I’m crafting a campaign, concepting a launch, or diving into a great book, I’m driven by the same thing: the joy of connection through story.